A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

Since the earliest days of SMS campaigns, mobile devices? growing capabilities have brought us increasingly sophisticated marketing efforts. Yet when it comes to measuring the impact of messaging sent ...