We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

Susan Brady, Editor in Chief: What criteria should a dealer use when deciding between specifying a conventional fire alarm system or an addressable fire alarm system? Richard Roberts, System Sensor, ...

LTN Global is launching what it described as a universal signalling solution designed for addressable TV advertising. LTN Global says that fragmentation in distribution platforms and ad decisioning ...

Looking to eliminate the complexities of addressable TV advertising, Cadent, an advanced ad-tech company, is launching a self-service planning and buying platform for media buyers and marketers.

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Forbes contributors publish independent expert analyses and insights. This article is more than 6 years old. For anyone interested in the future of advertising, the capabilities of connected ...

Addressable advertising systems have been getting attention from all media companies -- now one major traditional media seller is doubling as an investor. NBC Universal says it has taken an equity ...