“Pets are family, but every year 10 million go missing,” says Ring founder Jamie Siminoff as shots of cute pups, sad children and lost-dog posters stapled to telephone poles flash on screen. “And the way we look for them hasn’t changed in years — until now.”

Is it a good thing for users, or a privacy violation?

Losing a dog can feel like losing a family member. Now, Amazon’s Ring, the company best known for home security cameras, wants to use artificial intelligence and a little neighbourly teamwork to bring furry friends home faster.

When a dog is reported missing through the Ring app, participating outdoor cameras in the area use AI-powered computer vision to look for animals that resemble the missing pet. If a potential match is detected, the camera owner receives an alert and can choose whether to share the footage with the person searching for their dog.

Amazon Pet Day 2025 will run from Tuesday, May 13 through the end of Wednesday, May 14. The 48-hour sale features deals on thousands of pet products. The sale is open to all Amazon shoppers, but Prime members get extra perks. From pet beds for your anxious ...