Pain relief brand Aspercreme has launched a campaign that introduces a new tagline: “Kick Pain in the Aspercreme.” “Aspercreme’s previous tagline: 'Love Hurts. Aspercreme Works,’ was effective for a ...
Squarely targeting baby boomers, that’s the tagline of pain relief brand Aspercreme’s first major campaign in four years, running through June 30. The spots “were crafted with the insight of ‘age ...
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