Bad Bunny's Super Bowl Halftime Show Made History
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Bad Bunny’s “DTMF” holds at No. 1 on Billboard's Hot Latin Rhythm Songs chart for its forty-seventh week, while he fills the entire top 10.
NEW YORK, March 2, 2026 /CNW/ -- Today, Apple Music, the NFL and Roc Nation announced Bad Bunny's Apple Music Super Bowl LX Halftime Show performance shattered global viewership, drawing 4.157 billion views in 24 hours across global broadcast, YouTube, and social platforms.
In early March, TIME sat down with global music sensation Benito Antonio Martínez Ocasio, also known as Bad Bunny, as he was preparing to perform at Coachella—the first Latino artist to headline the prominent music festival.
Bad Bunny dominates Billboard's Latin Streaming Songs and Latin Digital Song Sales charts after Debí Tirar Más Fotos wins the Album of the Year Grammy.
This is the latest milestone in Bad Bunny’s already impressive career. Three years ago, his album “Un Verano Sin Ti” became the first Spanish-language release to earn a Grammy nomination for album of the year, though he lost to Harry Styles’ “Harry’s House.”
Why, in an era when music's biggest stars are more outspoken than ever, does it feel like we're still waiting for the contemporary political anthem?
Following his successful Super Bowl halftime performance, here's a look at Bad Bunny and other famous, richest Latin artists of all time.