Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

ion is to move people in your direction and lend assent to your ideas, proposals and recommendations without changing the merits of those ideas, proposals and recommendations," said Cialdini, author ...

His book, Influence, outlines the six psychological principles behind people’s decision making. From management to sales, this book provides communication strategies you can use to impact the ...

For more than 35 years, psychology professor Robert Cialdini has been studying the science of persuasion to figure out what makes people say "yes." He put much of what he's learned in his 1984 ...

When it comes to understanding influence, Robert Cialdini, PhD, a social psychologist and distinguished professor of Psychology and Marketing at Arizona State University, is a leading authority. His ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...