Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

Raisin's 2026 State of Consumer Banking Report reveals that 65% of Americans have switched banks at least once, and nearly ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also signal which ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...