Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

What does the consumer want? Why do individ­uals prefer one product or service over another? And how, precisely, do most consumers make their purchasing decisions? These questions, which have baffled ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

E.W. Scripps Co. had a big year in 2018 for political advertising on its network of local TV stations. Its new approach to political-ad sales helped to nearly double its revenue in the sector versus ...

Social learning theory sets forth the premise that people tend to unavoidably learn things they see or experience in a hands-on way. Behavior modeling in the workplace, a component of social learning ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.