Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton.

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.