The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be adhered to as a condition of membership, as ...

Last Thursday, I joined a friend for a pick-up basketball game, played (poorly) for 30 minutes, made a move on the baseline and ripped my Achilles tendon in half ...

The Association for Interactive Marketing is releasing its best practices for e-mail append on Tuesday at the net.marketing conference in New York. A copy of the latest version of the document, which ...

V12 Data has expanded its email append database by 23%. It now contains 245 million records. Using a postal address, V12 appends matching, permission-based email addresses at the individual or ...

Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a session on e-mail marketing here yesterday were split on the topic.