Few business owners find themselves in a market where they are the only company selling a certain product or service. Competition is thick in most markets, so you need to differentiate yourself and ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Provision of security of tenure and infrastructure in unauthorised residential areas of Third World cities may render such areas more attractive to higher income households. The danger of displacement ...