While static pages focus on speed and simplicity, interactive pages offer dynamic and engaging features. In this comparison, ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

Noah Wardrip-Fruin currently receives funding from the U.S. National Science Foundation (NSF) and Institute of Museum and Library Services (IMLS). He has received past funding from a range of ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...