(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

The film Black Swan (2010) is the journey of a dancer seeking perfection. However, this leads her to dance a downward spiral, in which reality becomes increasingly distorted. The concept of reality is ...

The colour pink doesn’t exist in the external world as a distinct wavelength of light but exists as a perception in our minds. Source: Akira Hojo | Unsplash Pink and the myth of the colour wheel Pink ...