Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

In 2023, the American Chemical Society (ACS) updated its Guidelines for Bachelor’s Degree Programs to formally integrate the tenets of green chemistry into its requirements for programs interested in ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Madeline Eiken was a Hackworth Fellow for the 2018-2019 school year. She graduated from Santa Clara University in 2019 where she majored in bioengineering and minored in chemistry. She was awarded the ...

Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure by Kimberly Smith Marketing Strategy Emulate these best-practices for launching a well-trafficked corporate ...

A feasibility study analyzes all of the critical aspects of a proposed project. Understand how these studies work, how to conduct them, and the benefits involved.

Learn how to use real-world green chemistry and engineering case studies to inspire critical thinking about chemistry, sustainability, and our planet Case studies are a useful tool to help ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...