Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

If you want your blog posts to succeed, they should start with a bang. A compelling introduction will pull readers in and spur them to keep going, whereas a blah one will make them disengage. An ...

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this ...

Gates, Jeff. 2017. "How to write a good blog post." In The Museum Blog Book. Baldwin, Joan H., Buntrock, Dana, and Butler, Tony, editors. 628–631. Edinburgh ...