IBM has paused advertising on X after a report found that the tech company's ads were placed next to antisemitic content on the platform formerly known as Twitter. Stream NBC 5 for free, 24/7, ...

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...

IBM has launched the Digital Marketing Network, a piece of software in the cloud which aims to improve CMO performance and give them real-time access to company data. With a recent survey from the ...