How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

Although many people do not consider themselves very creative, the opposite is actually true according to research in the June 2005 issue of the Journal of Consumer Research examining consumer ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It emphasises the interaction of individual psychology, social dynamics, ...

As part of their series on mobility, Deloitte explored how human behavior can cause delays in the adoption of new technology in the article “Framing the future of mobility: Using behavioral economics ...

Social media has become a tried and true method for consumers to share their latest purchases and retail experiences. Sites such as Facebook and Twitter have been leading channels to drive ...

Nigeria’s spirits market is growing rapidly, driven by youth demographics, social media influence, and affordable packaging ...