STUDY: Boost in memory encoding with real-time editorial content

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

QMS neuroscience study highlights impact of dynamic content on memory and engagement

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...
Forbes

Short Vs. Long Term Memory: Why You Remember Your Birthday But Not Where You Left Your Keys

Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...
GEN

Parallel Pathway Leaves Long-Term Memory Unscathed Despite Short-Term Disruption in Mice

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...
Medical Xpress

Single-neuron mechanism may bridge gap between working memory and long-term memory

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...