Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

AI can drive stronger early monetization for apps, but sustaining value remains the challenge, RevenueCat's latest report finds.

Opinions expressed by Entrepreneur contributors are their own. Mobile apps are at the center of digital transformation and increasingly contribute to the success of businesses across nearly every ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Our shift to mobile might mean a lot of wonderful things, but mobile is ...

For gaming and other app categories, cracking the user-retention code has never been trickier. That’s according to a new metric developed by mobile measurement firm Adjust, which it dubbed the ...

What sort of metrics should mobile app developers be paying attention to these days? That question kicked off a discussion about the changing nature of the mobile app ecosystem at TechCrunch Disrupt ...

The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing ...

Alon Even is the VP of Marketing at Appsee. Over the past few years there has been a dynamic shift with regards to how software and user interfaces are designed. Trends in design that have been the ...

Do you rely on video calls to power your workday or complete schoolwork? In 2026, video call apps have become a common form ...

Riskalyze is adding its first new metric since its Risk Number was introduced to advisors five years ago. Called GPA, the quantitative metric is designed to provide advisors and their clients with a ...