As it continues to build on its miniature collectibles line, Zuru’s latest Mini Brands ranges hit UK shelves from today. In a pre-Christmas collectibles drive, Mini Brands Sneakers and Mini Brands ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

This June, prepare for a delightful duo as Cinnabon and ZURU Mini Brands join forces to bring you an irresistible treat with a tiny twist. From June 20 to June 22, guests can buy a 4-count BonBite, ...

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From Polly Pocket reboots to pint-sized fast-food replicas, mini collectibles have become one of the most powerful drivers in the global toy economy. Their appeal isn’t hard to understand they blend ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

Exploring Disney Mini Brands collection in stores today.