American carmakers were slow to catch on to the power of a great model name to market a car and create a legacy. The Ford Model T changed the world, but it got its name from the fact that Henry Ford ...

This video explores the origins of the names behind six well known American muscle cars and the stories connected to them. It ...

During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...

Mercury was merely Ford’s upmarket spin-off, but its planetary name somehow captured the spirit of a space-seeking age. Meanwhile, many cars have found fame repurposing the name of a big cat, and ...

It was not only engineers and designers who shaped America’s muscle car era. Marketing departments played their part, attaching bold, theatrical names to already dramatic machines, carefully crafting ...