Just how fast is the local search market growing? Jupiter Research last week downplayed local search advertising growth in its report "Local Search: Growing Revenue in a Transitional Market." At ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Local search has evolved, and businesses that focus on brand experience are leading the transformation. Connection, visibility, trust, and loyalty all must be won to stand out amid the increasingly ...

Microsoft Corp. plans to up the ante in local search by adding 3-D models of 15 U.S. cities to the maps of its Live Local Search service. The 3-D models will allow users to zoom into metro areas and ...

The business listing landscape is noisier than ever today because of the multitude of local business content available online via search, social, and mobile channels. In addition, consumer local ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...