Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of dollars to do optimization for my site, but I really can’t see any change.” Or, “I ...