The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

The study of queueing theory and pricing strategies investigates how waiting dynamics and customer behaviour inform optimal pricing policies in service systems. By integrating traditional queueing ...

Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

As small business owners set their price for their products and services, understanding the value and time is critical. The higher the quality of the product or service, the higher price customers are ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a business owner, you’ll ...

Editor’s Note: This is the third in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one, and here to read part two. Hello again QSR readers! Before ...

As any experienced marketer knows, developing strategy is one thing—managing the change process to embed that strategy in the organization is quite another. All too frequently, companies make ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...