Building a community of raving fans is about more than just adopting a feel-good tagline or marketing campaign. It’s about investing in a relationship using your customers’ success as the essential ...

Think of a place you’ve been, a service you’ve experienced, or a business interaction that left you wanting to tell everyone about it. You raved about it to your friends, shared it in your mastermind ...

Turning leads into fans isn’t complicated. It requires setting the right expectations from the beginning and then exceeding them. Move the finish line away from just getting a sale and wow your ...

Selling an idea to your organization works best when you have internal fans. When people admire your idea, it confirms it’s a good one. These people can contribute time and expertise, and can recruit ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. The January 2009 Business Book Club Selection is "Raving Fans, A Revolutionary Approach to ...