Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

An unrivaled audience, hardcore fandom and good timing could help some media companies boost their bottom line at a time when the rest of the market is down. By Alex Weprin Senior Editor As major ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

WPP Media believes so. The media-buying outlet, part of British ad giant WPP and once known as GroupM, is launching a new ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...

London High Court of Justice finds infringement of AIM Sport’s patents by competitor SupponorHigh damages payable by Supponor and its usersn the billion-dollar market for virtual sports advertising, ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...