Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Business people often hear the term "strategy" discussed in meetings with co-workers, clients and other stakeholders. Yet there is considerable confusion about the meaning of the word and how the ...

Strategy games can struggle to find an audience, but one free-to-play title still has extremely dedicated fans even decades ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

STAR is an acronym for a formula which can help you structure your responses. The letters stand for Situation, Task, Action, and Result. Most questions center on your past or current attitudes, and ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Just in case (JIC) ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Learn about crown jewels: a company's most precious assets, how they impact business strategies, and defenses against hostile ...

I’ve been thinking a lot about how AI fits into reading practices, and I recently shared a guide exploring this topic in ...