Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

With rights holders seeking new opportunities to maximise commercial returns, the growth of virtual advertising is providing ...

YouTube can be a powerful tool for helping you bring your tech product from concept to reality. You may have a great idea but no money, and you plan to use the planform to raise awareness for your ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Target’s creative agency, Mythology, and Ibra Ake from London-based production company, Somesuch, partnered to create the campaign, which draws inspiration from user-generated content Target customers ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...