Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Editor’s Note: While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

Private credit markets have changed quite a bit in recent decades, evolving in tandem with institutional investors’ growing appetite for alternative investment avenues. Targeting these sophisticated ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...