In his classic book On War, first published in 1832, Prussian General Carl von Clausewitz defined "war" as "a duel on a larger scale" and an "act of force to compel our enemy to do our will." Many in ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Since the digital revolution, content moderation has typically ...

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, ...

It's one thing to have an idea of who your customers are. But it's quite another to actually know them. The more companies learn about their target audience — whether through purchase data, reviews, ...

Don’t just define your customer by demographics; understand the deeper reason they’re buying from you. Figure out what job your customer is “hiring” you to do. Track customer retention and costs — you ...

When it comes to building a successful e-commerce brand, few things are more important than truly understanding your customers. Of course, that’s where the problem comes in–many e-commerce ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ron Carson In the rush to ...

1. What are my customer’s pain points? It’s a broad and sweeping statement (every business suffers from its own set of unique roadblocks, after all) – but in B2B, truly recognising your prospect’s ...

In Nigeria’s fast-growing e-commerce space, getting people to notice your product is one thing. Getting them to buy it — and come back for more — is another. The real question for every online seller ...

The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...