From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the web. If you search through Google images or through Giphy, one of the largest ...
GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet.