"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

Too many businesses have no idea how well their Yellow Pages ads are working, or even if they're working. But the simple truth is that most businesses could be generating more business, if they only ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

The PC-based system, branded yp, enables advertisers to schedule and tailor-make their own SMS campaigns aimed at targeted audiences. “This is a web-based tool where advertisers can create and manage ...

Yellow Pages Group has partnered with Multiplied Media Corp.'s Poynt to provide the company with local search content and in-application advertising. Per the deal, Yellow Pages will provide Canadian ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...