We all know how easy it is to spend hours watching videos on YouTube. Why do we go down that rabbit hole? Mostly because of a combination of computer programming and marketing know-how called ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube's algorithm recommends right-wing, extremist videos to users — even if they haven't interacted with that content before — ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. In a new video from project manager Rachel, who works on ...

The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform ...