In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide ...

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...

A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the ...

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote (thanks for the link) but added some data.