Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...