ABOUT 25 MINUTES AS WELL. THE FIRST DEADLINE FOR COLLEGE APPLICATIONS IS NEXT MONTH. IT’S JUST DAYS AWAY AND HIGH SCHOOL SENIORS ARE WRITING PERSONAL STATEMENTS AND ESSAYS. KCRA 3 IS DEIRDRE ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. In today’s competitive landscape, personal branding is more ...

For nearly 40 years I've been mentoring and advising students as they apply for spots in professional schools--law school, medical school, nursing programs, doctoral programs, and MFA programs, as ...

Having written nine books and more than 3,000 articles, including for TIME, The Atlantic, and more than 1,000 for Psychology Today, perhaps it might be helpful if I described my approach to writing.