Varsity Spirit, the Bain Capital-owned, billion-dollar cheerleading company fighting a trio of federal antitrust lawsuits, is now squaring off against a growing group of former employees who are ...

BIG RAPIDS — A Northern Michigan University adding to their varsity sports programs for the first time in decades. Ferris State University adding the cheer and stunt program this school year, taking ...

Cheerleaders from Ferris High School’s junior varsity cheer squad stunted, tumbled and flipped their way to the national championships on Saturday.

COLUMBIA, S.C. (AP) — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual ...

Decked out in white jackets and gold medals, Alamo Heights High School varsity cheerleaders were welcomed back to campus Wednesday with applause from students, coaches and parents. The team smiled at ...

If you were looking for peace and quiet, you couldn’t find it anywhere near Petrides High School Saturday morning. The 2023 Catholic Youth Organization varsity cheerleading season took its final bow ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League-a for-profit ...

“Stay true to your school now (rah, rah, rah, rah, sis boom bah).” While the Beach Boys highlighted the classic cheer style in their popular single “Be True To Your School” back in 1963, Notre Dame ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The Royal Gems Cheer Team at San Marcos High School at a recent basketball game. The squad is made up of students with disabilities and varsity cheer leaders. (Santa Barbara Unified School District ...

Dec. 27—MIDDLEBURG — Several members of Midd-West School District's varsity cheerleading team will perform at the New Year's Eve Citrus Bowl halftime show in Orlando, Fla. Led by coach Haley Combs, ...