‘KPop Demon Hunters’ Screenwriter Hannah McMechan Credits TikTok Fan Edits For Film’s Success: ‘There Really Was No Other Marketing Other Than a Trailer’

Screenwriters, actors and entertainment marketing execs talk fandom culture at Variety and Adobe's Sundance panel, ...
Digital Transactions

AI is Driving More Online Traffic, Conversions, and Revenues, Adobe Analytics Says

Artificial intelligence is playing a significantly bigger role in online shopping, according to Adobe Analytics. During the 2025 holiday shopping season, AI referrals generated a nearly seven-fold ...
Talk Business

Adobe Analytics: Online holiday sales grew 6.8% to $257.8 billion

Consumers spent a record $257.8 billion online between Nov. 1 to Dec. 31, 2025, up 6.8% from 2024, according to Adobe Analytics data that tracked more than 1 million U.S. retail site visits during the ...
Reuters

US online holiday spending hits record levels despite slower growth, Adobe says

Jan 7 (Reuters) - U.S. online holiday spending growth slowed in the 2025 season, Adobe Analytics data showed on Wednesday, even as shoppers set a record on the back of steep discounts and wider use of ...
Seeking Alpha

Adobe: Mispriced, Misunderstood, And Monetizing AI

Adobe is mispriced at 15x earnings, with AI disruption fears disconnected from its record FY2025 results and durable competitive advantages. ADBE’s model-agnostic AI strategy will create deep workflow ...