5 Google Analytics Reports PPC Marketers Should Actually Use

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
How-To Geek on MSN

Stop crashing your Python scripts: How to handle massive datasets on any laptop

How chunked arrays turned a frozen machine into a finished climate model ...
Marketing Dive

P&G prioritizes data, AI to tackle fragmented ‘new media reality’

As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as ...
Diginomica

How Huel leveraged self-service analytics to upskill its business users - and free its data team from dashboard hell

ThoughtSpot is at the heart of new 'modern data stack' helping UK food brand Huel find answers more quickly than it used to with Business Intelligence Huel, a privately held UK food brand that's all ...
The Washington Post

Supersized data centers are coming. See how they will transform America.

This coal plant in central Pennsylvania, once the largest in the state, was shuttered in 2023 after powering the region for over 50 years. Earlier this year, wrecking crews blasted the plant’s cooling ...
Travel Weekly

ICE using TSA data to identify flyers who are subject to deportation

Under a Trump administration program, the TSA is providing names of all upcoming air travelers to U.S. Immigration and Customs Enforcement (ICE) to be checked against the agency's database of ...
IEEE

Mining social media data based on Python web crawler technology --Taking Sina Weibo data analysis as an example

Abstract: In the context of the big data era, the extensive penetration of the Internet and the rapid development of database technology have led to an explosive growth in the amount of data generated ...
Search Engine Land

Regex for SEO: The simple language that powers AI and data analysis

Regex is a powerful – yet overlooked – tool in search and data analysis. With just a single line, you can automate what would otherwise take dozens of lines of code. Short for “regular expression,” ...
Government Technology

What Is Synthetic Data, and How Is Government Using It?

As AI becomes more common and decisions more data-driven, a new(ish) form of information is on the rise: synthetic data. And some proponents say it promises more privacy and other vital benefits. Data ...
Pew Research Center

What we know about energy use at U.S. data centers amid the AI boom

Artificial intelligence has developed rapidly in recent years, with tech companies investing billions of dollars in data centers to help train and run AI models. The expansion of data centers has ...
Bloomberg L.P.

AI Data Centers Are Sending Power Bills Soaring

Data centers are proliferating in Virginia and a blind man in Baltimore is suddenly contending with sharply higher power bills. The Maryland city is well over an hour’s drive from the northern ...
cpajournal

Automating Data Analysis with Python Dashboards

In today’s data-rich environment, business are always looking for a way to capitalize on available data for new insights and increased efficiencies. Given the escalating volumes of data and the ...