Cristiano Ronaldo, Lionel Messi, and two other Real Madrid stars all come together for a must-see Lego promotional FIFA World ...

Lego brought out some serious star power ahead of the World Cup, launching an ad starring Cristiano Ronaldo, Kylian Mbappé, ...

Going to the World championship is a dream come true, but the costs are high. If you are interested in supporting Team L.I.T.

There is no dearth of demand for film and sports-based merchandise among young consumers, but very few are willing to spend ...

Lego and Nintendo today announced three new Super Mario themed sets that will come out this summer, along with a Mario Kart ...

Amazon and Mattel are expanding the "Masters of the Universe" franchise into gaming with the reveal of "Masters of the ...

Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of ​the ...

Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous football players. Sets celebrating Vinicius Jr., Kylian ...

In 70 days, the World Cup in the USA, Mexico and Canada will kick off. Accordingly, the promotional drum is being beaten hard. The world-famous brick toy manufacturer Lego has also brought in equally ...

Messi, Ronaldo, Mbappé and Vinícius star in a viral LEGO World Cup ad featuring an unexpected twist. Lionel Messi got his ...

If artificial intelligence and robotics represent the future, then the students of LeXT Robo Academy in Agoura Hills will be ...

Asharq Al Awsat Barcelona winger Raphinha's untimely injury heaps further pressure on teenage star Lamine Yamal ahead of the club's triple-header against Atletico Madrid. The Spanish champions visit ...