President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Back in September, Google announced changes to its keyword ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

Google recently announced they are using a “neural matching” algorithm to better understand concepts. Google’s Danny Sullivan said is being used for 30% of search queries. Google has recently ...