This article originally appeared on The Conversation. Since the release of ChatGPT in late 2022, millions of people have started using large language models to access knowledge. And it’s easy to ...

Google was accused in a lawsuit of using its Gemini AI assistant to unlawfully track the private communications of users of its Gmail, instant messaging and videoconference programs. In the past, ...

This recording was made using enhanced software. Beginning in December, Australians will be required to verify their age to use search engines like Google and Bing. Users will have to scan their face ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows. Generative AI is reshaping how people find information — but it ...

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, ...

A new Backlinko test adds fresh fuel to speculation that ChatGPT Plus may be relying on Google Search, at least some of the time, to surface web content. Backlinko’s “sting” experiment appears to ...

Mandatory AI summaries have come to Google, and they gleefully showcase hallucinations while confidently insisting on their truth. I feel about them the same way I felt about mandatory G+ logins when ...

For a while, ChatGPT relied on Bing’s index when answering web-based questions. But new independent tests suggest it may have quietly switched to Google. Not to mention, this could have big ...

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.