A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

A website may be your business's only chance to make a positive first impression. Here's how to make it count. Your website’s design is crucial to your online presence and digital marketing strategy.

Today, marketing professionals are under a ton of pressure to understand and improve customer experience. Brands and marketers alike realize that paying attention to what you say in your ads, ...