PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s ...

Language is an imperfect medium, but it's what we've got, so let's go with it. Determining the swept volume of inventor Felix Wankel's rotary engine can generate more arguments than claiming what a GT ...

Accelerometers turn motion into measurable signals. From tilt and vibration to g-forces, they underpin countless designs. In this “Fun with Fundamentals” entry, we demystify their operation and take a ...

MEMS-based accelerometers are increasingly deployed in harsh environments where mechanical stress is not just expected but constant. Two critical specifications often found in accelerometer data ...

Recently the MagQuest competition on improving the measuring of the Earth’s magnetic field announced that the contestants in the final phase have now moved on to launching their satellites within the ...

Peter earned a Bachelor of Archeology and Creative Writing from the University of Alabama and has since joined his love of driving and riding with storytelling. His voice is full of southern ...

Two engines sat inside Santa Rosa Fire Station 1 on a recent Wednesday. Around them, a new wall framed extra sleeping quarters, and computers and work chairs stuffed office spaces. Space has grown ...

New "big, beautiful bill" proposed as deficit soars under Trump Ukraine’s new defense chief reveals 200,000 soldiers have gone AWOL and 2 million are dodging draft Why Elon Musk says saving for ...

Hundreds of sensors placed throughout New York City measure water as it rises, then send the data to an interactive map available to the public. By Cole del Charco Kelly Hayes, a co-owner of Gowanus ...

Advanced Sensors Calibration (ASC) has announced the introduction of a new family of low-cost, rugged piezoelectric accelerometers, the P311A series, designed for vibration monitoring in industrial ...