From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.

Amazon’s future hinges on its ability to sustain AWS momentum while defending retail margins in an increasingly crowded market.

Tech giants like Amazon and Meta are overhauling their performance review systems, and the changes could signal even more ...

Amazon (AMZN) is upgraded to Strong Buy with a $310/share target, reflecting robust AWS growth and discounted valuation at 15.28x EV/EBITDA. AWS backlog reached $244B, supporting a $200B capital ...

Outperform your competitors by using negative keywords to lower your advertising costs while keeping your sales volume high.

Advertising agency releases step-by-step guide following Amazon’s MCP Server open beta launch, enabling sellers to manage ...

Paid ads are still one of the most effective marketing strategies available to large, mid-sized, and small businesses alike. The pay-per-click (PPC) ...

An Eleventh Circuit panel grilled lawyers for two battery makers butting heads in a trademark dispute over the purchase of Amazon.com keyword search terms and ads about whether a battery charging ...

Amazon has almost every Ultra Pro Magic: The Gathering Final Fantasy playmat on sale during its early Black Friday sale. A small number of popular mats, like fan-favorite Vivi, Stray Black Mage are ...