Sampling is the process of creating a small unbiased population to be used in a test or experiment. The sample removes the impractical idea of surveying everyone in a market or a population. Random ...

The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works. Fresh data delivered Saturday mornings Thank ...

Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and ...

The rise of internet polling makes it more feasible to publish estimates for Asian Americans. But these estimates offer a limited view. What does the migration to online polling mean for the country’s ...