Websites cited within AI overviews enjoy 35 percent higher organic CTRs and 91 percent higher paid CTRs, according to the study, which analyzed 3,119 search terms from June 2024 to October 2025.

Why we care. Google’s AI Overviews and chatbot-style search are changing how people get information, often without clicking through. SEO visibility, attribution, and ROI models built on old ...

Liz Reid, head of Google's search team, published a blog post this week that attempts to offer a positive spin on AI Overviews. According to Reid, organic website traffic has remained "relatively ...

Google’s AI Overviews, the AI-generated summaries that often appear over organic search results, are cutting into how often users click on links to websites, according to a new Pew Research ...

Organic search traffic at Business Insider's websites declined by 55% between April 2022 and April 2025. The news outlet recently slashed 21% jobs as it saw "extreme traffic drops" beyond its control.