The IKEA Effect and the Benefits of Self-Assembly
The IKEA Effect and the Benefits of Self-Assembly
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The IKEA Effect explained: Why people are more likely to value items they have built themselves 🔨 What's your proudest IKEA moment?! Other than this bookcase, I once built a bed solo and drilled most of the screws in because the pre-cut holes were missing 🤷🏻‍♀️ And for more laughs from my trusty building partner check out Joanna Hausmann Comedy. | BrainCraft
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