The Conversions API is a Meta Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Meta. The Conversions API works with your Meta pixel to offer a more reliable data connection and help improve the performance and measurement of your Meta ad campaigns. The Conversions API Gateway is a new self-serve configuration option in Events Manager that you can select in order to complete the Conversions API integration quickly and easily, followin

API Security Best Practices: 1. Authentication and Authorization: Implement robust authentication and authorization mechanisms, such as OAuth, JWT, or Basic Auth. 2. Data Encryption: Use HTTPS (TLS/SSL) to encrypt data in transit. 3. Input Validation: Validate user input to prevent SQL injection, cross-site scripting (XSS), and other attacks. 4. Rate Limiting: Implement rate limiting to prevent brute-force attacks and denial-of-service (DoS) attacks. 5. Error Handling: Implement robust error han