We asked creators on the Buffer team what actually helped them start posting on social media. Their answers were surprisingly simple: → Lowering the bar much further than felt comfortable → Starting with formats that felt natural, not impressive → Letting go of the idea that video is the only way to grow → Building community before worrying about reach → Treating early posts as data points, not identity statements Over the past 8 months, we’ve collectively published 11,000 posts and earn 21.5M v